First Security National Bank and The Banks Agency Reignite Successful Partnership
ATLANTA, May 4, 2006—
Recalling the ingenuity and effectiveness of their earlier collaboration with The Banks Agency, First Security National Bank (FSNB) announces they are once again joining forces to create and execute FSNB's first branding campaign in over twenty years. Building on FSNB's strong community ties and future direction into smart communities, The Banks Agency has developed a comprehensive marketing campaign around the theme of "Live. Work. Play. Bank."
First Security National Bank (FSNB), one of Atlanta's oldest community banks, announced today they are once again partnering with the award-winning regional marketing firm, The Banks Agency. Hired to develop and execute FSNB's new branding campaign as they enter into two of Metro Atlanta's new "smart communities," The Banks Agency will develop a whole new look and feel for FSNB.
As a result of their strong community ties and community-first reputation, FSNB has been selected to be the bank of choice in the two new innovative, smart communities of Vickery Village and Harmony on the Lakes. These two new communities will contain business, residential and recreational properties providing residents the ability to live, work and play all in the same place. FSNB is using this exciting opportunity as a launching pad to implement an overall update and upgrade of their marketing message and associated materials.
The Banks Agency, an Atlanta-based advertising agency is committed to their clients and has a track record to prove it. Working with a variety of financial institutions, The Banks Agency has established themselves as an advertising agency that really listens and is known for implementing captivating and successful marketing initiatives that make a difference. The Banks Agency consistently produces high quality work with exceptional attention to detail.
According to Dan Baker, FSNB President: "We've known The Banks Agency for years. They are a dedicated, talented group of skilled professionals and we are thrilled to be working with them again as we take the Bank to next level. I can't imagine doing this with any other agency."
